The Activities & Attraction Association of Hawaii resulted in 2002 due to a merger between Hawaii Attractions Association (HAA) and Activity Owners Association of Hawaii (AOA). The Activities & Attractions Association of Hawaii consists of two sister corporations comprising about 200 members. One of the corporation looks after the Marketing while the other for the Lobbying. The main objective of the association is to promote tourism throughout the Hawaiian island working closely with the Visitors Bureaus of each island.

Since its inception, the A3H has thrived on accomplishing goals related to the protection of the consumer and the development of standards in the state. Over the years, it has achieved success in formulating benefit programs and several collective marketing for its members. These include Island Activity Map, Activities and Attraction Guidebooks, Travel Agent Referral Program or TARP, A3H Gold Discount Card, the entry for Hawaii's elective tours and the Mainland Tradeshow representation.

The members of the A3H make sure that the visitors have plenty of exciting and entertaining things to do while they are in the Hawaiian Islands. They ensure that the vacationers have a memorable Hawaiian experience and look into any matter related to customer satisfaction.