For more than 100 years and 5 generations, the people who actually founded ranch-clearing the thousands of acres of the lantana, pamakanis, kalakala, digging and also erecting the fences, laying and sewing the water lines and also raising and breeding the cattle are the similar families who are the stewards of Ranch at present. This company is the active cattle operation with more than 4000 heads. It consists of exceptional areas of the pristine forests, brush lands and the remote watersheds which stretch from a height of 8000 ft to Pacific Ocean.

Haleakala Ranch Company has formed a master plan for the eco tourism. It identifies the alternative forms of the economically viable use of the land which are actually environmentally sustainable and are also supportive to the local people of the island. It has now opened a new enterprise which is basically the Agricultural Tourism.